I found some interesting and fantastic news on searchengineland.com today: Google Now Offering “Remarketing” To All AdWords Advertisers

Back in February, the Google AdWords Team for my company approached about beta testing this service. I was given a very brief overview of the process, but nothing that really drove in how powerful it was. That changed a week later while I was doing competitive research for a freelance client. Later that afternoon, I was reading up on remote desktop clients for Ubuntu Linux. While on that page, I saw and add for my client’s competitor.

Normally, seeing the random odd ad would not be surprising. I mean, how many mortgage, automobile and teeth whitening ads have you seen on web pages where there was absolutely no related content? However, I was on Linux site and saw an ad for the yarn store I had visited earlier that day. In that second, I completely understood the power of “remarketing” and, to be honest, felt a little violated.

After the dirty feeling faded away, I came to realize how wonderful remarketing is. That yarn ad on the Linux website wasn’t completely wasted as space. I had been on the product page, I had an interest in the product on those pages at the time. Then, when I had completely forgotten about that website and those products, I saw an ad which reminded me of that interest. A perfect example of advertising to pre-qualified leads.

It’s a little tricky to setup the Google Remarketing ads at first. You don’t need to worry about keywords, but you need to get everything setup and then insert tracking code into one of the landing pages on your website.

Read more about this at Search Engine Land.