Comments on: On a limited budget, which option is best: Search Engine Optimization (SEO) or Pay Per Click (PPC)? http://clickkinetics.com/2009/08/27/on-a-limited-budget-which-option-is-best-search-engine-optimization-seo-or-pay-per-click-ppc/ Freelance SEO / AdWords consulting and management services. Sat, 29 Aug 2009 02:52:04 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Kevin http://clickkinetics.com/2009/08/27/on-a-limited-budget-which-option-is-best-search-engine-optimization-seo-or-pay-per-click-ppc/comment-page-1/#comment-5 Kevin Sat, 29 Aug 2009 02:52:04 +0000 http://clickkinetics.com/?p=77#comment-5 I should clarify what I mean when I said you should do both SEO and PPC... If you come to the conclusion that you want to spend your marketing dollars on PPC, you should first do a little SEO on your own to make your web site a little more effective. It needs to be done to make your Ads more effective anyway. If you decide NOT to do PPC, then your SEO consultant can do the content revisions for you. I do recommend that the person(s) who know the most about the product or service you offer online be involved in the SEO process. If you consultant is not familiar with the business, they miss some of the keywords your key customers may be using. I should clarify what I mean when I said you should do both SEO and PPC…

If you come to the conclusion that you want to spend your marketing dollars on PPC, you should first do a little SEO on your own to make your web site a little more effective. It needs to be done to make your Ads more effective anyway.

If you decide NOT to do PPC, then your SEO consultant can do the content revisions for you.

I do recommend that the person(s) who know the most about the product or service you offer online be involved in the SEO process. If you consultant is not familiar with the business, they miss some of the keywords your key customers may be using.

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